https://mail.lifescienceglobal.com/pms/index.php/IJMC/issue/feed 2025-07-30T14:32:21+00:00 Support support@lifescienceglobal.com Open Journal Systems <p>International Journal of Mass Communication is a peer-reviewed, open-access journal that publishes the research content related to the subfields of mass communication in all local and global contexts. The journal is oriented to throw light on the impact that the developments in diverse field of mass communication have on its audience; as well as influences various sections of society exert on the growth of this field, via publication of scholarly material ranging from the fundamentals up to the cutting edge progress in this ever evolving field.</p> <p>The journal welcomes original research articles, review articles, case reports, mini-reviews, commentaries, short reports, letters to Editor and editorials with both qualitative and quantitative approaches on topics that relate to multiple fields of Mass communication including, Journalism, Broadcasting, Advertising, Health Communication, Internet, Marketing Communication, Media studies, Political Communication, Public Affairs, Community journalism, Ethics and Standards of mass communication, Globalization, Internet, Civil and Political Rights, Digital Advertising, News Media, Environment, Corporate media, Photo Journalism, Social Media, Telecommunication, etc. along with other disciplines of the field.</p> https://mail.lifescienceglobal.com/pms/index.php/IJMC/article/view/10111 2025-03-10T11:39:06+00:00 Ersilia Incelli ersilia.incelli@uniroma1.it

<p>This paper explores the evolving landscape of corpus linguistics, focusing on the impact of artificial intelligence (AI) and its social implications. Over the past two decades, the study of language through corpus linguistics has evolved significantly, prompting ongoing reflection on the field's transformation. These reflections naturally give rise to pressing questions related to how corpus linguistics will evolve in a world defined by rapid technological progress and changing societal priorities. To validate the suppositions and reflections addressed in this contribution, the study explores a corpus that comprises scholarly papers from scientific journals, and a collection of AI-related articles taken from the media. This dual corpus enables a comparative analysis of how AI-driven corpus linguistics is represented, in order to explore how the integration of artificial intelligence is transforming corpus linguistics, and hence the methodological, theoretical, and socio-political implications of this shift. The methodological framework combines quantitative corpus analysis with qualitative discourse analysis. Collocation and keyword frequency retrieval is applied to identify prevalent themes. As expected academic literature emphasizes methodological advancements and data-driven rigor, while media discourse highlights ethical concerns and societal implications. These findings support the overview and contribute to understanding how AI is shaping both the practice and perception of corpus linguistics in contemporary society.</p>

2025-03-10T00:00:00+00:00 Copyright (c) 2025 https://mail.lifescienceglobal.com/pms/index.php/IJMC/article/view/10430 2025-07-30T14:32:21+00:00 Xin Liu xliu13@uclan.ac.uk Yimu Zhang info@lifescienceglobal.com

<p>This article explores the multiple drivers behind Hong Kong’s identity transition through the lens of the disappearing neon signs. Its cultural and political significances are analyzed through the theoretical frameworks of identity politics, decolonization, and nationalism. The simultaneous forces of decolonization and mainlandization largely accounts for the intricate politicalization of many issues in Hong Kong, including its iconic neon signs, whose connotations has gone through several transitions: from being historical (Western influence), to economic (as a prosperous entrepot and shopping paradise), cultural (unique hybrid of glocalization), technological (becoming outdated in energy efficiency) and even political (fading away after the strengthened regulation in 2010), especially when its early development was a result of bottom-up participation at a grassroots level, while their removal came from a top-down approach through government regulations. The study design incorporates both quantitative and qualitative methods by combining survey results with interviews and policy paper analysis to explore the multiple drivers and the perceived effects on Hong Kong’s identity. This then informs discussions of how to maintain Hong Kong’s position as a space for convergence while developing some new features of in-betweenness.</p>

2025-07-30T00:00:00+00:00 Copyright (c) 2025