https://mail.lifescienceglobal.com/pms/index.php/IJMC/issue/feed International Journal of Mass Communication 2025-08-23T09:54:41+00:00 Support support@lifescienceglobal.com Open Journal Systems <p>International Journal of Mass Communication is a peer-reviewed, open-access journal that publishes the research content related to the subfields of mass communication in all local and global contexts. The journal is oriented to throw light on the impact that the developments in diverse field of mass communication have on its audience; as well as influences various sections of society exert on the growth of this field, via publication of scholarly material ranging from the fundamentals up to the cutting edge progress in this ever evolving field.</p> <p>The journal welcomes original research articles, review articles, case reports, mini-reviews, commentaries, short reports, letters to Editor and editorials with both qualitative and quantitative approaches on topics that relate to multiple fields of Mass communication including, Journalism, Broadcasting, Advertising, Health Communication, Internet, Marketing Communication, Media studies, Political Communication, Public Affairs, Community journalism, Ethics and Standards of mass communication, Globalization, Internet, Civil and Political Rights, Digital Advertising, News Media, Environment, Corporate media, Photo Journalism, Social Media, Telecommunication, etc. along with other disciplines of the field.</p> https://mail.lifescienceglobal.com/pms/index.php/IJMC/article/view/10111 Exploring the Future of Corpus Linguistics: Innovations in AI and Social Impact 2025-03-10T11:39:06+00:00 Ersilia Incelli ersilia.incelli@uniroma1.it <p>This paper explores the evolving landscape of corpus linguistics, focusing on the impact of artificial intelligence (AI) and its social implications. Over the past two decades, the study of language through corpus linguistics has evolved significantly, prompting ongoing reflection on the field's transformation. These reflections naturally give rise to pressing questions related to how corpus linguistics will evolve in a world defined by rapid technological progress and changing societal priorities. To validate the suppositions and reflections addressed in this contribution, the study explores a corpus that comprises scholarly papers from scientific journals, and a collection of AI-related articles taken from the media. This dual corpus enables a comparative analysis of how AI-driven corpus linguistics is represented, in order to explore how the integration of artificial intelligence is transforming corpus linguistics, and hence the methodological, theoretical, and socio-political implications of this shift. The methodological framework combines quantitative corpus analysis with qualitative discourse analysis. Collocation and keyword frequency retrieval is applied to identify prevalent themes. As expected academic literature emphasizes methodological advancements and data-driven rigor, while media discourse highlights ethical concerns and societal implications. These findings support the overview and contribute to understanding how AI is shaping both the practice and perception of corpus linguistics in contemporary society.</p> 2025-03-10T00:00:00+00:00 Copyright (c) 2025 https://mail.lifescienceglobal.com/pms/index.php/IJMC/article/view/10430 Convergence Vs Homogeneity: Exploring Hong Kong’s Identity in Transition 2025-07-30T14:32:21+00:00 Xin Liu xliu13@uclan.ac.uk Yimu Zhang info@lifescienceglobal.com <p>This article explores the multiple drivers behind Hong Kong’s identity transition through the lens of the disappearing neon signs. Its cultural and political significances are analyzed through the theoretical frameworks of identity politics, decolonization, and nationalism. The simultaneous forces of decolonization and mainlandization largely accounts for the intricate politicalization of many issues in Hong Kong, including its iconic neon signs, whose connotations has gone through several transitions: from being historical (Western influence), to economic (as a prosperous entrepot and shopping paradise), cultural (unique hybrid of glocalization), technological (becoming outdated in energy efficiency) and even political (fading away after the strengthened regulation in 2010), especially when its early development was a result of bottom-up participation at a grassroots level, while their removal came from a top-down approach through government regulations. The study design incorporates both quantitative and qualitative methods by combining survey results with interviews and policy paper analysis to explore the multiple drivers and the perceived effects on Hong Kong’s identity. This then informs discussions of how to maintain Hong Kong’s position as a space for convergence while developing some new features of in-betweenness.</p> 2025-07-30T00:00:00+00:00 Copyright (c) 2025 https://mail.lifescienceglobal.com/pms/index.php/IJMC/article/view/10451 Catalyst for Change: A Grassroots Implementation of a Residency Communication Curriculum and Resulting Culture Change 2025-08-08T15:09:08+00:00 D.R. Sekar info@lifescienceglobal.com R. Dorough Ramona.dorough@utsouthwestern.edu J. Bailey Watters info@lifescienceglobal.com C.H. Siropaides info@lifescienceglobal.com <p><em>Issue:</em> Effective physician-patient communication is essential to end-of-life care. The teaching approach of end-of-life care communication skills has evolved over decades, from an apprenticeship model to coached practice. With this evolution of practice and teaching, also comes a continuously evolving culture that often carries remnants of prior practices. Learning complex communication skills requires a curriculum of coached practice that may be challenging to implement in settings where apprenticeship models prevail.</p> <p><em>Evidence:</em> In this article we explore structures of change as an approach to ongoing curriculum development and associated culture change: the ‘path-goal theory’ and the ‘program development cycle.’ We explore these two models through iterations of a communication skills curriculum for internal medicine residents to understand the factors that contributed to each iterative change as well as the resulting effect on the institutional culture. We also highlight the importance of a grassroots voice in identifying tensions between culture and behaviors. Through this reflection, we show that a step-wise approach leads to incremental practice and culture change through the incremental support of all parties involved (students, educators, institution).</p> <p><em>Implications:</em> We show that an educational intervention that challenges existing cultural norms requires stepwise implementation and adaptation as stakeholders and resources evolve. Notably, local institutional culture shapes institutional practices and, in turn, influences the teaching of communication skills. This article provides a reflection on how residency programs can find success in curricular implementation by being attuned to local resources, structure, and learner practices.</p> 2025-08-08T00:00:00+00:00 Copyright (c) 2025 https://mail.lifescienceglobal.com/pms/index.php/IJMC/article/view/10486 Well-Being: The Keystone of Sustainable Social Development and Social Entrepreneurism 2025-08-23T09:54:41+00:00 Chris D. Beaumont beaumontsan@gmail.com Darrell Berry info@lifescienceglobal.com Kallin Yamazaki info@lifescienceglobal.com John Ricketts info@lifescienceglobal.com <p class="04-abstract">In an interconnected world, global challenges like climate change transcend borders, complicating governance as national interests often clash. Unregulated information flows fuel misinformation and erode trust in institutions. Today’s governance resembles a complex puzzle, where addressing one issue may exacerbate another. The rise of e-commerce has transformed consumer purchasing behaviors and research, yet marketing lags in adapting to this shift, focusing on digital media rather than engaging consumers.</p> <p class="04-abstract">This paper investigates how societal narratives and digital engagement can guide governance and marketing in a complex, interconnected world where trust in traditional institutions is declining. It introduces the Virtual Living Lab (VLL), a tool that analyzes social media, Big Data, and AI to track emerging public priorities and behavioral patterns. Research conducted in Japan and the UK during the COVID-19 pandemic reveals that well-being narratives play a vital role in shaping societal recovery and resilience. The findings emphasize that effective engagement requires not only relevant content but also emotional and contextual awareness, especially in times of uncertainty. As public perceptions of Well-Being evolve, particularly in Japan, organizations must ensure their messaging remains emotionally resonant and contextually relevant to foster behavioral change and promote healthier, more sustainable lifestyles.</p> 2025-08-23T00:00:00+00:00 Copyright (c) 2025 https://mail.lifescienceglobal.com/pms/index.php/IJMC/article/view/10487 The Paradox of ESG Performance and Audit Fees in the Energy Sector: Mediating and Moderating Effects of Green Innovation, Supply Chain Management, and Media Attention 2025-08-23T09:54:40+00:00 Wanlin Zhang info@lifescienceglobal.com Shi Yin shyshi0314@163.com <p>The ESG concept, which covers the dimensions of corporate environment, society, and corporate governance, has promoted the transformation of corporate goals from pursuing maximum self-interest to balancing environmental, social, and corporate governance values. The vast majority of current research focuses on how improving corporate ESG performance can reduce audit fees, and there is little literature specifically studying the relationship between ESG performance and audit fees for energy industry companies. This article takes energy-listed companies from 2018 to 2022 as samples to analyze the impact of ESG performance and its environmental, social, and corporate governance dimensions on audit fees in the energy industry. At the same time, this study explores whether ESG performance and its environmental, social, and corporate governance dimensions have an intermediary mechanism for audit fees through green innovation capabilities, supply chain integration management, and shareholder equity, as well as the moderating effect of media attention on the relationship between ESG performance, environmental, social, and corporate dimensions and audit fees. Research has found that: (1) the improvement of ESG performance, environmental performance, social performance, and corporate governance performance of energy companies cannot reduce audit fees; (2) Green innovation capability and supply chain integrated management play an intermediary role between corporate ESG performance and audit fees, supply chain integrated management and shareholder equity play an intermediary role between corporate environmental performance and audit fees, green innovation capability and supply chain integrated management play an intermediary role between corporate social performance and audit fees, and green innovation capability plays an intermediary role between corporate governance performance and audit fees; (3) Media attention has played a positive moderating role in the impact of corporate ESG performance and environmental dimensions on audit fees. The research has improved the ESG performance of energy industry enterprises in specific industries and the relationship between their performance in the environmental, social, and governance dimensions and audit fees. This will further promote energy enterprises to practice ESG concepts and achieve sustainable development.</p> 2025-08-23T00:00:00+00:00 Copyright (c) 2025 https://mail.lifescienceglobal.com/pms/index.php/IJMC/article/view/10488 Parallel Crises: The Underlying Science Infodemic Revealed by the COVID-19 Pandemic 2025-08-23T09:54:39+00:00 J.J. Sylvia IV jsylvia3@fitchburgstate.edu Viera Lorencová info@lifescienceglobal.com Kyle Moody info@lifescienceglobal.com Wafa Unus info@lifescienceglobal.com Renée Fratantonio info@lifescienceglobal.com Collin Syfert info@lifescienceglobal.com <p class="04-abstract">This study examines the relationship between news consumption behaviors and credibility assessments during the COVID-19 pandemic. The researchers surveyed and interviewed participants and found evidence that political ideology and demographics significantly relate to news-seeking practices, trust in sources, and knowledge about the virus. Participants struggled to articulate coherent fact-checking strategies. The conflation of news and information resulted in widespread distrust. This study underscores the need for comprehensive news literacy education to generate critical thinking toward and informed engagement with news sources in a public health crisis.</p> 2025-08-23T00:00:00+00:00 Copyright (c) 2025