Weitkunat, R., Baker, G. and Lüdicke, F. 2016. Intention-to-Treat Analysis but for Treatment Intention: How should Consumer Product Randomized Controlled Trials be Analyzed?. International Journal of Statistics in Medical Research. 5, 2 (Jun. 2016), 90–98. DOI:https://doi.org/10.6000/1929-6029.2016.05.02.3.