Impacts of Company Support and Co-Creation Performance on Tourists' Satisfaction and Loyalty: An Experiment in The Mekong Delt
Keywords:
Satisfaction, Loyalty, Tourists, Tourism.Abstract
This study focuses on determining the impacts of company support and co-creation performance on tourists' satisfaction and how their satisfaction influences customer loyalty in the Mekong Delta. Based on a survey sample of 271 customers, Cronbach's alpha coefficient, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation model (SEM) are used for analysis. The results of the study indicated that the assurance most impacted on customers' satisfaction, followed by the responsiveness, empathy, reliability and physical facility. In addition, the customers' satisfaction is also a significant factor influencing customers' loyalty.
Downloads
Published
How to Cite
Issue
Section
License
Policy for Journals/Articles with Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are permitted and encouraged to post links to their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
Policy for Journals / Manuscript with Paid Access
Authors who publish with this journal agree to the following terms:
- Publisher retain copyright .
- Authors are permitted and encouraged to post links to their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work .