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Abstract - Evaluation of the Marketing Influence on the Investment Attractiveness of the Company
Evaluation of the Marketing Influence on the Investment Attractiveness of the Company - Pages 740-751
Elena Tyutyukina, Inna Lukashenko, Tatyana Sedash, Kristina Ivanushkina and Anatoly Danilov DOI: https://doi.org/10.6000/1929-7092.2018.07.70 |
Abstract: The study considers marketing activities of companies and their influence on the companies’ investment attractiveness. Based on the role and content of marketing in modern conditions, the authors evaluate investment attractiveness by indicators characterizing cash flows and efficiency of the company's activities. Two companies and set of criteria were selected to assess the impact of marketing on their investment attractiveness. Correlation analysis revealed the indicators which are influenced by marketing technologies most of all. Evaluation of the impact of the company's marketing activities on investment attractiveness showed certain methodological problems, which require further research. Keywords: Investment attractiveness of the company, marketing influence. |
Abstract - New Approaches to the Estimation of the Auditor Organization Activity Quality
New Approaches to the Estimation of the Auditor Organization Activity Quality - Pages 752-758
Amerslanova Aynara Nadirovna and Melnik Margarita Viktorovna DOI: https://doi.org/10.6000/1929-7092.2018.07.71 |
Abstract: The audit activity quality control established in Russia is analyzed. The principal directions in methodology and methods improvement in external and internal quality control considering the audit boundaries expansion, change of targets, which have to be solved in auditor’s report, of recent trends in audit service structure, are outlined. On the base of the principal propositions made according to audit examination performed on different levels suggestions for correcting standard and methodic documents regulating the audit activity are substantiated. Keywords: Audit quality, internal control, external control, kinds and ranges of risks, methods to estimate quality drop risks, control of methodology perfection. |
Abstract - Improving the Calculation of the Efficiency Assessment of Cash Flow Management in High-Tech Industries
Improving the Calculation of the Efficiency Assessment of Cash Flow Management in High-Tech Industries - Pages 759-767
Alexey V. Kemenov, Tatyana V. Abalakina and Olga I. Zhukova DOI: https://doi.org/10.6000/1929-7092.2018.07.72 |
Abstract: Relevance: Information about cash flows is always being closely monitored by analysts, business managers and investors. The efficiency of money management determines the quality of the entity as a whole. And his management should use the integrated indicator of the effectiveness of cash flow management in making management decisions. Keywords: Financial stability of the organization, cash flow, estimation of the factors of growth in the efficiency of cash flow management, integral indicator of the efficiency of cash flow management. |
Abstract - Corporate Outsourcing Evaluation Financial Mechanisms
Corporate Outsourcing Evaluation Financial Mechanisms - Pages 768-773
Yury M. Tsygalov, Ekaterina E. Dorozhkina, Alexey V. Dorozhkin and Igor I.Ordinartsev DOI: https://doi.org/10.6000/1929-7092.2018.07.73 |
Abstract: The subject matter of the article is the outsourcing efficiency evaluation mechanisms. The purpose of the article is to suggest the outsourcing efficiency evaluation mechanism accounting for the interests of all participants of a corporation restructuring and for the risks of company transformation. Keywords: Outsourcing, efficiency, efficiency criteria, indicator @ Risk - "at risk", risk. |