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Journal of Reviews on Global Economics

Evaluation of the Marketing Influence on the Investment Attractiveness of the Company Pages 740-751

 

Elena Tyutyukina, Inna Lukashenko, Tatyana Sedash, Kristina Ivanushkina and Anatoly Danilov

DOI: https://doi.org/10.6000/1929-7092.2018.07.70

Published: 12 November 2018  


Abstract: The study considers marketing activities of companies and their influence on the companies’ investment attractiveness. Based on the role and content of marketing in modern conditions, the authors evaluate investment attractiveness by indicators characterizing cash flows and efficiency of the company's activities. Two companies and set of criteria were selected to assess the impact of marketing on their investment attractiveness. Correlation analysis revealed the indicators which are influenced by marketing technologies most of all. Evaluation of the impact of the company's marketing activities on investment attractiveness showed certain methodological problems, which require further research.

Keywords: Investment attractiveness of the company, marketing influence.

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Journal of Reviews on Global Economics

New Approaches to the Estimation of the Auditor Organization Activity Quality Pages 752-758

 

Amerslanova Aynara Nadirovna and Melnik Margarita Viktorovna

DOI: https://doi.org/10.6000/1929-7092.2018.07.71

Published: 12 November 2018  


Abstract: The audit activity quality control established in Russia is analyzed. The principal directions in methodology and methods improvement in external and internal quality control considering the audit boundaries expansion, change of targets, which have to be solved in auditor’s report, of recent trends in audit service structure, are outlined. On the base of the principal propositions made according to audit examination performed on different levels suggestions for correcting standard and methodic documents regulating the audit activity are substantiated.

Keywords: Audit quality, internal control, external control, kinds and ranges of risks, methods to estimate quality drop risks, control of methodology perfection.

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Journal of Reviews on Global Economics

Improving the Calculation of the Efficiency Assessment of Cash Flow Management in High-Tech Industries Pages 759-767

 

Alexey V. Kemenov, Tatyana V. Abalakina and Olga I. Zhukova

DOI: https://doi.org/10.6000/1929-7092.2018.07.72

Published: 12 November 2018  


Abstract: Relevance: Information about cash flows is always being closely monitored by analysts, business managers and investors. The efficiency of money management determines the quality of the entity as a whole. And his management should use the integrated indicator of the effectiveness of cash flow management in making management decisions.

The novelty of the present scientific research is in the following:

- the advanced method of calculation of the integral indicator of the efficiency of cash flows management at the high-tech enterprises is proposed,

- the appropriate and efficient use of cash flow profitability indicators is identified.

Practical usefulness.

- It is justified that The Net Present Value (NPV) profitability of net cash flow is the indicator that reflects the efficiency of cash flow management.

- The proposed integral indicator of the effectiveness of cash flow management makes it possible to determine the impact of individual factors that influence the formation and use of NPV.

- the proposed efficiency assessment for effective cash management will determine the quality of management of activity of the economic entity.

Keywords: Financial stability of the organization, cash flow, estimation of the factors of growth in the efficiency of cash flow management, integral indicator of the efficiency of cash flow management.

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Journal of Reviews on Global Economics

Corporate Outsourcing Evaluation Financial Mechanisms Pages 768-773

 

Yury M. Tsygalov, Ekaterina E. Dorozhkina, Alexey V. Dorozhkin and Igor I.Ordinartsev

DOI: https://doi.org/10.6000/1929-7092.2018.07.73

Published: 12 November 2018  


Abstract: The subject matter of the article is the outsourcing efficiency evaluation mechanisms. The purpose of the article is to suggest the outsourcing efficiency evaluation mechanism accounting for the interests of all participants of a corporation restructuring and for the risks of company transformation.

Research methodology is based on the application of systemic and institutional approaches, induction and analysis, comparison and generalization.

The outsourcing efficiency evaluation methods have been analyzed. The known evaluation methods are found to have industrial focus, which determines selection of such efficiency criteria as seasonal personnel optimization, logistics improvement, and reduction of information system failures. Such standard efficiency criteria as production costs reduction, improvement of rendered services quality, and higher production processes balance are widely applied. Methods based on financial indicators of a company transformation are rarely applied. The mechanisms of outsourcing efficiency evaluation have little concern for the key commercial activity task of company value increase. A major drawback of the known approaches is the methods’ focus on the companies ordering outsourcing. The impact of risks related to switching to outsourcing is nearly never accounted. Suggestions are made on generation of an outsourcing efficiency evaluation mechanism based on @Risk indicator, which accounts for changes of indicators of all participants of a restructuring process. Any criterion relevant for a certain company may be used as an efficiency indicator. However, free cash clow at risk (FCF@Risk) is suggested to be used as the main efficiency evaluation indicator. An outsourcing project is deemed efficient if ΔFCF@Risk is positive after switching to outsourcing.

Keywords: Outsourcing, efficiency, efficiency criteria, indicator @ Risk - "at risk", risk.

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