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Abstract - The Impact of HOT Skills on Enhancing Professional Communication Strategies among Malaysian TESL Students
The Impact of HOT Skills on Enhancing Professional Communication Strategies among Malaysian TESL Students - Pages 900-915Ali Sorayyaei Azar, Norhisham Binti Mohamad, Rusyaizila Binti Ramli and Chin Si How
Published: 02 December 2019 |
Abstract: Effective professional communication is required for the university students, particularly studying Education, to achieve their career goals. Perhaps a set of the most important skills for enhancing professional communication strategies among the university students and practitioners are to use Higher Order Thinking skills (HOTs). This research was conducted to investigate the Malaysian students’ attitude towards HOTs in their professional communication strategies at two private universities in Malaysia. It tried to analyse the implementation of HOTs to indicate if these skills are able to enhance the university students’ professional communication strategies in academic and professional settings. This study involved 54 respondents which consisted of 41 Bachelor of Teaching English as a Second Language (BTESL) students and 13 Diploma of TESL (DTESL) students already done their internship. The research instruments were questionnaire and interview. The researcher-designed questionnaire was distributed through online to all the respondents. Moreover, the interviewees were randomly selected by the researchers. Data were analyzed by using descriptive statistics and a comparative study. Overall, the findings showed that only a few trainee Malaysian BTESL students fell under the category of good background knowledge in HOTs. However, in the comparative study, it surprisingly showed that Malaysian DTESL students had a better understanding of HOTs compared to Malaysian BTESL trainee students. Therefore, it is suggested that HOTs are significant required thinking and creative skills which all Malaysian university students need to obtain during their education in the university level so that they can communicate effectively in this competitive world to achieve their career objectives. Keywords: Higher Order Thinking Skills, Creativity, Analysis, Evaluation, Communication strategies. |
Abstract - Malaysian’s Young Consumer Preferences of Hijab
Malaysian’s Young Consumer Preferences of Hijab - Pages 916-924Amily Fikry and Mohd Rozi Ahmad
Published: 02 December 2019 |
Abstract: Researchers have long been interested in understanding young consumers’ purchasing behaviour, especially in terms of their purchasing preferences and decision-making styles. Zooming to hijab preferences, different angles of hijab have been studied. Out of 32.4 million of total population, Islam is the most widely professed religion in Malaysia. Thus, this research aims to obtain young consumer preferences of hijab. It was conducted through focus group interviews in one of the public university located in Selangor, Malaysia. The focus group interviews were audio taped and transcribed. There were 13 Malaysian female respondents; students of aged 20 to 25 years old. The findings thus far revealed that young consumer’s selection of hijab to wear and attend lectures is highly influenced by easiness to wear hijab, boost confidence as well as their moods and face shape. These factors make them feel more comfortable to move around with their active lifestyle as university students. Limitations and recommendations for future studies are discussed. Keywords: Hijab, Malaysia, Muslim, young consumers, preference. |
Abstract - Acceptance of Islamic Banking in New Zealand: Perspectives from Potential Customers
Acceptance of Islamic Banking in New Zealand: Perspectives from Potential Customers - Pages 939-947Geetha Subramaniam, Ismah Osman, Amirul Afif Muhamat, Ershad Ali and Saadiah Mohamad
Published: 02 December 2019 |
Abstract: The Islamic banking system stems from an interest free economic transaction model, which was introduced well in the early days of Islam. Even though the development of Islamic banking in the southern hemisphere is not as rapid as in the northern hemisphere, this does not imply that small western countries such as New Zealand are not interested in this niche sector. The increasing number of the Muslim population in New Zealand, which grew to 70,000 by 2018, shows that there may be a potential demand for Islamic financial services. This perception study which is part of a larger feasibility study uses a quantitative approach to examine the perception level of New Zealand residents towards their intention to use Islamic banking. Using purposive sampling technique, 300 questionnaires were distributed to potential banking customers, irrespective of religion, residing in New Zealand. Multiple regression analysis was conducted to capture whether the variables based on the theory of reasoned action including knowledge, religious values, subjective norms and attitude had an effect on the New Zealand residents’ intention to use Islamic banking. It was interestingly noted that only attitude had a significant effect on how New Zealand residents perceive their intention to use Islamic banking in their daily lives. Overall, this study has ascertained the level of perception towards their intention to use Islamic banking among potential customers in New Zealand. The results of this study can be used as a framework for the setting up of an Islamic banking system in New Zealand. Keywords: Islamic banking, New Zealand, perception, economics, finance, western economy, Malaysia. |
Abstract - The Impact of Transformational Leadership Effects on Innovative Work Behavior by the Moderating Role of Psychological Empowerment
The Impact of Transformational Leadership Effects on Innovative Work Behavior by the Moderating Role of Psychological Empowerment - Pages 925-938Arif Md. Khan, Amer Hamzah Bin Jantan, Lailawati Binti Mohd Salleh, Zuraina Dato’ Mansor, Md Asadul Islam and Sharif Hosen
Published: 02 December 2019 |
Abstract: The study is an endeavor to analyze the relationship between transformational leadership (TFL) and innovative work behavior (IWB) of bank employees in commercial banks of Bangladesh. This paper examines whether psychological empowerment influences the above causal relationship. Data from 372 bank employees were analyzed using Structural Equation Modeling and Partial Least Squares (SMART PLS). Our key findings suggest that there is a significant positive relationship between TFL and IWB. The results also indicate the employees who are highly psychologically empowered, like to work under TFL and this shows that when the level of psychological empowerment of employees is high, TFL impact IWB positively. From the leadership perspective, our findings suggest that the role of psychological empowerment in the relationship between TFL and IWB should not be underestimated by the leaders or the managers of the commercial banks. Keywords: Transformational leadership, Psychological Empowerment, Innovative Work Behavior, Commercial Banks of Bangladesh. |
Abstract - The Impact of Technological and Marketing Innovations on Retailing Industry: Evidence of India
The Impact of Technological and Marketing Innovations on Retailing Industry: Evidence of India - Pages 948-957Amgad S.D. Khaled, Salma Ahmed, Mosab I. Tabash, Eissa A. Al-Homaidi and Mohammad Imtiaz Hossain
Published: 02 December 2019 |
Abstract: Innovation is usually linked with technology-based change. Retailers form a significant sector in the developed economies and also are picking up in the developing economies. There have been few studies in the area of innovation in the retail industry in both conceptual as well as empirical points of view. The objective of this study is to study the impact of marketing and technological innovations on the retail industry. The sample of the study was drawn from the customers who live in the city of Aligarh in India. The study is conclusive, descriptive and is based on a single cross-sectional research design. Quantitative data was generated on the basis of the research instrument (a questionnaire). The study concluded that technological innovation is more important than marketing innovation with respect to World of Mouth (WOM) referral and satisfaction. Furthermore, the study revealed that technological innovation has an impact on store image, customer value, brand store equity, satisfaction, WOM referral, and WOM activity. The study also recommended that a retailer can take some advantages of introducing new technologies. This means investing in technologies would help in increasing market share and competitiveness of the retail sector in the long-run. Keywords: Technologies, Innovation, Marketing, Satisfaction, Retailing, Brand Equity |