David Pascoal Rosado, Helga Santa Comba Lopes and Nuno Goes

DOI: https://doi.org/10.6000/1929-7092.2019.08.148

Published: 31 December 2019

Abstract: In the 21st century, organizations are getting more and more flat. Celerity, more than associated with decision-making processes, is now decisive in the pursuit of strategic, tactical and operational objectives. While organizational strategies have successive impacts on what their traditional approaches were, today's organizations realize that strategic management is much more than just a few harmoniously arranged indicators in a carefully formulated plan. First of all, managing strategically is taking risks and being prepared to manage them efficiently, mitigating them. Managing strategically implies understanding the new roles that are associated with statutes that are dealt with organizationally and socially. Because these roles have already changed a lot and will continue to change. In Digital Age, with the increasing pace of the technological challenges addressed to us, whether individually, collectively and, above all, organizationally, skepticism rests on the heuristic reach of classical theoretical approaches, be it at the level of sociology of organizations, or at the level of organizational behavior. New challenges continue to apply to human resources management, leading managers to respond to fast organizational changes stemming from information technology-related factors. The purpose of this article is to analyze the advantages, disadvantages, and challenges inherent to this new reality. In addition to several influencing factors, we find that the human factor continues to be the most relevant in this field. Almost everything has changed and this is just the beginning. This article helps us to better understand the new asymmetries between status and role in the Digital Age, where competitiveness and innovation are crucial.

Keywords: Status, Role, Globalization, Postmodernity, Strategic Management, Organizational Behavior, Leadership, Human Resource Management, e-HRM, Information technologies.

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