Isabel Reis, Marta Correia Sampaio and Filipa Martinho

DOI: https://doi.org/10.6000/1929-7092.2019.08.151

Published: 31 December 2019

Abstract: The main purpose of this study is to acknowledge how can recruitment process & selection be used as a strategic partner in the management of current organizations.

Having as a reference an international prestigious organization recognized, El Corte Ingles, this case study will go from an analysis of the state of the art of this topic, trying to understand how to find different and innovative ways to use, whether recruitment or selection techniques, to leverage the management of intangible assets and get competitive advantage towards the various players in the market, moving on for a qualitative analysis of the case in study and the ways in which this organization uses the process of recruitment and selection, continuously, as an essential tool to achieve the organizational goals.

Keywords: Strategic Planning, Human Resources Management, R&S.

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