Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Nur Atiqah Rochin Demong, Noor’ain Mohamad Yunus and Erne Suzila Kassim

DOI: https://doi.org/10.6000/1929-7092.2019.08.87

Published: 02 December 2019

Abstract: Businesses often use social media applications such as Facebook, Instagram and Twitter to drive their services or sales. With these different social media platforms, business owners obtain important data, but they struggle to extract the true “intelligence” or information that can help them in decision making. In digital marketing, it is important for business owners to develop a good relationship with the customer prior to any transaction. Customer engagement is important to build rapport with the customer, hence establish understanding by greeting and thanking the customer. This study uses exploratory approach and adopts an inductive approach to explore the nature and degree of the social media usage that captures online business activities. The data was collected via Facebook Insight (Facebook BIS) based on top post sales for the year 2018. The result of the study revealed that the customer prefers different range of products such as food, gadgets and different services related to health and fitness. Business owners who uploaded and share photos to promote their products tend to receive more viewers, customer reactions and likes. This research also reveals the pattern of Facebook engagement between entrepreneur and customers (followers of the social media page). Using Facebook as the platform of investigation, the research objectives are to investigate the pattern and engagement as well as segmentation of the sales post activities in a public community Facebook group. The findings offer some explanation and suggestions for business owners to boost up their sales by studying the pattern and engagement as well segmentation. Therefore, the business owner can make wiser decisions to engage using appropriate ways and offer the right product and services that suit with customers need.

Keywords: Entrepreneurship, online community, Facebook engagement, social media.

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Siti Nurul Munawwarah BT Roslan, Fatimah BT Kari, Nurulhuda BT Mohd Satar and Wan Nor Azriyati BT Wan Abd Aziz

DOI: https://doi.org/10.6000/1929-7092.2019.08.88

Published: 02 December 2019

Abstract: Quality of life in urban areas has become an important factor for sustaining any urban living. A wide range of factors contribute to quality of life and neighbourhood satisfaction is one of the factors that has been highlighted by many researchers. Neighbourhood satisfaction comprises both social and physical factors. Households located in urban areas are able to benefit from variety of urban infrastructure and services provided by the public sector and achieve better living standard. However, increase in the number of urban population has resulted in higher crisis of unemployment, shelter and amenities provision in urban areas. This study intends to evaluate the social-physical attributes that can influence the urban residents’ quality of life by adopting neighbourhood satisfaction as a mediator between the two. Primary data collected through a survey involving 384 respondents were utilized in this study and SEM –AMOS was used for the data analysis. This study covers seven local authorities in the Klang Valley. The findings revealed that, the partial mediation exists, that the neighbourhood satisfaction mediates the relationships between social-physical attributes and quality of life. This study suggests that accessibility to public community space for all races and free barriers for disabilities and erlderly should be enhanced to make sure that they can access to the facilities provided in their neighbourhood area and increase their quality of life. Furthermore, residents and public involvement are important as it is also helps to understand the needs of the residents for better future planning and development in urban neighbourhood.

Keywords: Social-physical, neighbourhood satisfaction, urban quality of life.

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